When advertising your product, service, or company it’s important to work with a media buying company that has extensive experience and has a proven methodology to get you the most media for your money. The media environment is always changing and expanding, so it’s imperative that they be flexible and open-minded to keep up with the latest trends.
Media buying is a branch of advertising that deals with purchasing space and air time, to advertise a client’s product or service. This air time or space can be purchased in various media platforms such as Internet, television, radio, and print. While choosing the platform that they would like to advertise with it is also important that they determine the overall reach, whether it be locally, regionally or nationally, depending on what is the best choice for the product and brand.
Making the choice as to what medium should be researched, buyers will evaluate factors such as pricing, the specific format of the radio or television station, demographics, psychographics, geographic factors, and the overall budget of the client. It will also need to be taken into account the time of day that the ad may be run and the audience that the particular product or service is targeting.
Lions Gate Marketing has the experience and knowledgeable about the various medium, clients, consumers, and the overall criteria of what needs to go into each specialized ad. There a number of things that go into buying media that are tailored to fit a certain client’s goals. One of the first things should be to try to reach as many people as possible. Secondly, it is important to know what time you would like your ad to be broadcast or during what program you would like it to be run. It is also extremely important to compare the rates that all of the television stations, radio stations, magazines, newspapers, websites, etc offer so that you and your buyer know where you are getting the best deal.