Strategic Media Planning involves a method of outlining the extent to which an organization can get the greatest reach and the maximum response for their services, products or programs offered.
Lions Gate Marketing consults with each client to map out a comprehensive strategic plan that involves short-term objectives and long-term campaign goals. Generally, the market segments most appropriate for delivering the message of the organization is first identified. Subsequently, a detailed analysis is done to determine specifically who the target markets are, where these focused groups are located, and the opportune moment when they should be approached with the appropriate message.
The most important analysis concerns identifying which media will be the most effective in delivering the message. Also, it is important to be determined which is the most cost-effective media in reaching the targeted groups–television, radio, online, print or something else.
This constitutes the base on which the rest of the strategic plan is worked out.
Knowing that each client’s needs are different, Lions Gate Marketing customizes each strategic plan to meet their client’s goals. First they get to know the target. This knowledge is then utilized to bring focus on the target group via the appropriate media vehicle from an extensive media range. The organization’s budget and other objectives are also taken into account, and finally the maximum mileage is provided based on these constraints.